We’re making Canada’s largest autos classfieds site even better.
KIJIJI STRIKES TWO NEW PARTNERSHIPS TO STRENGTHEN AUTOS CATEGORY
High quality vehicle capture and verified dealer ratings bring increased transparency
Toronto, December 20, 2016 – Kijiji, Canada’s largest online autos classifieds site, today announced two new partnerships which will add even more value to its automotive dealers and users: a photo & video capture service, and a dealer review add-on resulting in greater transparency for buyers.
The new agreements – with Car Pics 2.0 and Mobials.com – will deliver against Kijiji’s ongoing commitment to provide a safe and trustworthy, high-quality environment to Canadians looking for vehicles online.
“We’re making the Kijiji user experience considerably more effective, by delivering as much of the dealership experience as possible to the online shopper,” said Leanne Kripp, Head of Autos for Kijiji. “Through these new partnerships, our users will have the clearest possible views and understanding of both the vehicle and dealership they are considering before they even leave home.”
Oakville, Ontario based Car Pics 2.0 provides its auto dealer clients with a complete online merchandising suite, which includes high quality image and video solutions for new and used cars for sale.
“Captivating media content is a proven business driver for vehicle sales, and under this new partnership, all dealers who are Car Pics 2.0 clients will have those images automatically and seamlessly uploaded to their Kijiji ads,” said Bart Tecza, Managing Director for Car Pics 2.0.
“Our goal is simple: get buyers excited about the car they’re looking for, because the best decisions in life are the ones we’re excited to make,” Tecza said.
To fully maximize the new vehicle capture service, Kijiji will also be expanding the number of photos which can be posted in a single vehicle ad to 40P, up from 20.
Helping auto dealers be more transparent in their advertising by sharing true customer-generated content within the dealer’s ad on Kijiji was the impetus for a partnership with Mobials.com, creators of Reviewsii. The business review platform generates customer-written and verified dealer reviews, equipping users with deeper knowledge of the dealership and how they operate as a company.
“We are excited to extend the reach of Reviewsii and Google reviews to Kijiji, with early results showing that dealers with reviews have up to a 12% increase in lead generation,” said Marty Meadows, President & Co-Founder of Mobials. “Now Kijiji and dealers have a solution for consumer trust that delivers both Reviewsii and Google reviews from the same platform.”
“Together, these new partnerships further enhance our users’ experience, increasing their ability to fully explore the vehicle they’re interested in, as well as the dealer with whom they are considering starting a relationship,” Kripp said.
Kijiji is Canada’s largest autos site, in terms of both traffic and inventory, reaching over six million unique users per month – more than double the reach of its nearest competitor.
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Kijiji, the #1 online classifieds site in Canada, is part of the fast-growing eBay Classifieds Group. Reaching over half of the monthly online population of Canada, we are one of country’s leading digital properties across various market sectors, including autos, jobs, retail, and real estate. Kijiji is also one of the leading display platforms in Canada.
About eBay Classifieds Group
eBay Classifieds Group is an innovative leader in online classifieds, with 12 brands in over 20 countries and more than 1,000 cities around the world.
For more information on Kijiji and the eBay Classifieds Group, please visit www.kijiji.ca or www.kijijiforbusiness.ca
Natasha Beynon | Account Manager, Influencer Relations Specialist
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