Kijiji Launches New Retail Solutions
TORONTO, MAY 29, 2018 – Kijiji, the most visited retail website in Canada,* today announced the launch of its new retail solutions under the Kijiji portfolio. These business to consumer solutions were developed to address the needs of Canadian retailers and simultaneously improve the vibrancy of products in the Kijiji marketplace.
With the introduction of these retail solutions, Kijiji now:
- Allows retailers to showcase their products to their millions of shopping intenders visiting Kijiji each month in ways that work best for their business; and
- Presents all Kijiji users with a greater selection of items, creating a more robust marketplace and online shopping experience.
The Kijiji retail solutions encompass three main product offerings:
- Native Shopping Ads: With native shopping ads, retailers can promote product discovery in a highly-relevant environment, with an attention-grabbing image and up-to-date pricing. These ads populate in dedicated placements on search and browse pages. They are an effortless way for sellers with over 500 products to drive intending shoppers to e-commerce-enabled pages.
- Performance Listings: For savvy marketers looking to reach a more targeted and qualified audience of shoppers. Our easy bid management solution is designed to give greater control over advertising on Kijiji through branded and detailed listings. Equipped with multi-location and visibility features for increased awareness and consideration, this is a solution for retailers aiming to drive connections with shoppers both online and offline.
- Pay-As-You-Go: Sellers who have met the category limit may continue to post Kijiji’s classic monthly listings. For a flat, per listing fee these paid listings allow sellers of any kind to list as many products as they need to drive exposure in the Kijiji marketplace. Additional options are available to draw attention to listings for top position, urgency and price.
“Over 92 per cent of Canadian retail purchases happen in-store versus online. This launch uniquely supports retailers in growing their e-commerce potential while underpinning the crucial offline value” said Scott Neil, Senior Director of Commercial Business at Kijiji. “Recent studies have shown that online discovery of products can influence offline visitation by over 50 per cent and in-store purchases by over 20 per cent. With our new solutions, we are re-asserting our position as the leading connector between shopping intenders and Canadian retailers.”
Paul Nowosad, Head of B2C Commercial Solutions at Kijiji notes:
“There are a limited number of shopper marketing channels today that can reach true shopper demographics. Kijiji’s unparalleled audience of highly loyal, motivated purchase intenders can now connect directly with retailers at the product level, during all phases of the shopping journey.”
Note to Media:
The Kijiji retail solutions launch coincides with Kijiji’s presence at the Retail Council of Canada’s STORE 2018 conference. If attending the conference, be sure to check out the booth, located at #200. The booth will also feature a unique experience you won’t want to miss.
To learn more, visit kijijiforretail.ca.
Kijiji, the number one online classifieds site in Canada, is part of the eBay Classifieds Group. Reaching millions of Canadians each month, we are one of the leading digital advertising properties across various market sectors, including autos, retail and real estate. Since 2005, Kijiji has focused on creating meaningful connections, linking businesses with buyers, seekers with sellers and consumers with communities. Kijiji’s business efforts go beyond that of a second-hand connected online marketplace and have become the go-to place in Canada for businesses to connect with online markets.
About eBay Classifieds Group
eBay Classifieds Group is an innovative leader in online classifieds, with twelve brands in over 20 countries and more than 1,000 cities around the world.
For more information on Kijiji and the eBay Classifieds Group, please visit kijijiforbusiness.ca
Veronica Bart, Veritas Communications firstname.lastname@example.org