Kijiji Announces Website Ads.txt Rollout to Protect Advertisers
Launch reflects efforts to increase transparency in Kijiji’s digital media offering
TORONTO, July 27, 2017 – Kijiji Canada has launched ads.txt – a project developed by the Interactive Advertising Bureau (IAB) intended to eliminate the black market for digital advertising inventory – as part of its overall digital publisher strategy.
Ads.txt, which stands for Authorized Digital Sellers, creates a pre-formatted index of authorized sellers that publishers can post to their domains. Programmatic buyers can then use these publisher ads.txt files to screen for fake or misrepresented inventory.
The implementation of ads.txt to Kijiji.ca will help reduce fraudulent activity and increase visibility, increasing safety and transparency for advertisers.
“We felt it was crucial to integrate ads.txt to our site to help increase transparency and add another layer of protection for our digital ad buyers,” says Chris Quinn, Head of Commercial Operations at Kijiji Canada. “We are always looking for ways to improve our site’s security, and strengthen relationships with partners and consumers at large, which ads.txt does. We’re proud to be one of the first Canadian digital publishers to roll out the initiative.”
To see Kijiji.ca’s ads.txt list, please visit: http://www.kijiji.ca/ads.txt.
For more information on IAB and the ads.txt project, visit: https://iabtechlab.com/press-releases/iab-tech-lab-launches-assault-on-illicit-advertising-inventory/
Kijiji, the Number 1 online classifieds site in Canada, is part of the fast-growing eBay Classifieds Group. Reaching over half of the monthly online population of Canada, we are one of the leading digital advertising properties across various market sectors, including autos, retail, and real estate. We are also one of the leading display platforms in Canada.
About eBay Classifieds Group
eBay Classifieds Group is an innovative leader in online classifieds, with twelve brands in over 20 countries and more than 1,000 cities around the world.
For more information on Kijiji for Business and the eBay Classifieds Group, please visit www.kijijiforbusiness.ca
Veronica Bart, Veritas Communications