CARFAX Canada Powers Kijiji Autos’ Price Analysis Tool

January 29, 2019 – LONDON, ON - CARFAX Canada, one of the country’s leading sources of automotive information, is powering a new pricing tool available on Kijiji Autos, an all-new standalone automotive property with its own site and app designed to make car shopping easier for Canadians.

Canadians using Kijiji Autos can now reference the integrated feature to help them better understand used vehicle values. It helps used car sellers set competitive asking prices while creating confidence for buyers that they are getting a good deal. The insights, based on vehicle information from CARFAX Canada, empower Canadians to make great decisions about used cars.

Kijiji Autos’ price analysis leverages the power of CARFAX Canada’s vast data sources that bring together billions of pieces of information in one place. A proprietary algorithm calculates the average price for a vehicle by considering its available history, which may include odometer readings, damage, as well as actual selling prices for similar vehicles nearby. The findings can be used as a benchmark for sellers and shoppers to understand what similar cars are worth.

“In addition to already being the exclusive source of vehicle history information on Kijiji Autos’ platform, we’re proud to now also power their price analysis tool with our comprehensive valuation data,” says Mark Rousseau, President & GM of CARFAX Canada. “We’re thrilled to partner with Kijiji Autos on this initiative because we’re aligned in our mission to help Canadians navigate the used car buying and selling process with ease and confidence.”
“Kijiji Autos was built based on dealer and consumer feedback,” said Leanne Kripp, Director of Autos at Kijiji. “We asked Canadians what we should focus our efforts on when designing this platform, and transparency was highlighted as a key pain point – and opportunity – in the car shopping journey. By integrating CARFAX Canada data into our price analysis tool, we’re able to provide millions of Canadians with a greater level of transparency that will empower them to feel more confident in their car buying journey. We’re thrilled to have this partnership with CARFAX Canada and look forward to gathering feedback on its impact on Canadian car shoppers’ decision making process.”

Canadians looking to buy or sell used cars with helpful insights from CARFAX Canada can visit carfax.ca or kijijiautos.ca.

About CARFAX Canada
CARFAX Canada, a unit of IHS Markit (Nasdaq: INFO), is Canada’s definitive source of automotive information, delivering vehicle history, appraisal and valuation. Drawing on billions of data records from thousands of sources, its products enable used vehicle buyers and sellers to make informed decisions. Formerly known as CARPROOF Corporation, CARFAX Canada is dedicated to transparency, and is trusted to provide vehicle history and valuation information to dealerships, vehicle manufacturers, consumers, major auctions, governments, insurance providers and police agencies. Connect with CARFAX Canada on Facebook, Twitter and LinkedIn.

For further information: Brittney McKee, Communications Manager, CARFAX Canada at +1.226.680.1712 or bmckee@carfax.ca

About Kijiji Autos
Kijiji Autos is an automotive property created to make car shopping easier for all Canadians. With its own site and app, Kijiji Autos is a digital destination for finding new or used, private or dealer, cars and trucks. Kijiji Autos builds upon the automotive leadership of Kijiji, the #1 classifieds site in Canada and part of eBay Classifieds Group, to provide a simple experience for both car lovers and less experienced buyers. Kijiji Autos was developed based on nation-wide dealer and consumer feedback with the goal of providing Canadians with greater convenience, abundance and trust in the car shopping journey.

About eBay Classifieds Group
eBay Classifieds Group is an innovative leader in online classifieds, with 10 brands in more than 1,000 cities around the world.

Kijiji Autos Media Contacts:
Veronica Bart, Veritas Communications, bart@veritasinc.com
Julia Des Islets, Veritas Communications, desislets@veritasinc.com